a different user story

X: 30 year old working girl, who wishes to buy a car. Before starting looking at all the offered portfolios, X tried to figure out what she considers to be important and set her needs

Of course, all those parameters are not of the same significance, therefore X has to set her priorities and limit down her range of choices.
Safety is a high rank issue. X knows there is a financial barrier, which also increases the need for durability. An overall low price, special offers, alternative ways of payment but also the maintenance costs would affect her choice significantly. X’s needs determine what type of car she should buy, in terms of size and specifications. X wants to like her car so she will try to combine all the above prequisites with a satisfying design.
At the same time she will take into account all the additional information offered by the different portfolios. Among those she will receive information that outline the profile of the company and create its style. Thus, the webdesign and the priorities given regarding the content, provide a complete image of the company and specify its target group. For example, a brand of very expensive cars would not focus on offers or finacial facilitations but on the elegance of its design.
She has decided to check the available websites that will help her sort out the most interesting options and then visit the respective retailers.

Among others she is visiting the Opel website (Vauxhall in UK).
According to the homepage she realises that she is probably within the company’s target group. The content is clear and there is information that covers almost all her inquiries. The structure is straightforward but also serious and a bit sober. X wonders if the style of the cars is like that as well. Advertisements and links about offers and alternative ways of payment are positively visible and furthermore there is a possibility of interaction with the website to help her choose the appropriate model, according to a number of key questions. Creditability, organisational skills and environmental sensitivity are also highlighted as the company’s characteristics.
X is always doubtful with large companies and their purposes, however she would probably pay a visit to an Opel retailer. It’s too bad that she lives in Holland and the Dutch Opel website does not have an english version.